Magnifique exemple de lien utile entre la marque et l'user sur le digital. Hello Tippex ?

Edding vs Tipp-Ex: Two brands, same problem, two solutions

Remember the Tipp-Ex Bear? A campaign that was lauded for its ability to garner millions of views of Youtube, allowed people to interact with the brand and created awareness for the Tipp-Ex and rejuvenated the brand. Effectively, the attempt was to reposition the brand from a routine category to an entertainment category brand. Watch their case study, if you don’t know it.
If the idea was to entertain millions of people for a few weeks, it certainly worked. According to the agency’s case stud…